The objective of this project was to develop a comprehensive brand identity package for a self-created shoe company, including logo design and supporting social media content. I designed Trail Boss, a hiking boot brand built for people who love the outdoors and value quality, durability, and adventure.
The visual identity features a bold, nature-inspired color palette carried consistently across the logo, business card, letterhead, and envelope. This cohesive design system reinforces the brand’s rugged yet approachable personality.