This project centered on producing a 30-second promotional video for a product of our choice. I developed a concept for Carhartt, focusing on a more relatable and authentic approach rather than a traditional advertisement.
Inspired by my husband and our dog, both proud owners of Carhartt coats, I created the tagline “A brand for a man and his best friend.” The video highlights everyday moments of working around the house and outdoors, capturing the brand’s durability, warmth, and connection to real life.